In today’s modern world where technology develops at an ever increasing pace and most advertising happens online, as a performer it’s vitally important to have a visible online presence! The days of buying envelopes, paying for hundreds of hard copies of your headshots and spending a small fortune on postage are long gone! Now everything happens with a copy, a paste, a click and a send! Over the past fifteen years the changes and progressions within the industry have been immense, and as a professional artiste struggling to establish a career with some longevity, you must keep up with this
progression or run the risk of being left behind!
Spotlight remains the industry standard (having been established since 1927 this is not likely to change!) and the majority of top castings will be advertised here and nowhere else. And as such, it’s vitally important that as a serious performer you obtain a Spotlight membership. Even if you don’t have representation with an Agent or Personal Manager you can still access some of these castings yourself. But if Spotlight are the industry
standard, why should you use alternative casting sites?
With the rise and popularity of reality TV and this awful ‘celebrity culture’ we now find ourselves living in, everybody is jumping on the bandwagon! We are producing an entire generation of young people who are becoming blinded by Saturday night television and who deem themselves to be the next major superstar, with no concept of the talent, training and dedication it takes to forge a career as a performer! All they see is the glitz, glamour and money that seem to go hand in hand with becoming an overnight celebrity Z-lister, and a passion for learning a serious craft and maturing into a successful confident performer seems to have become secondary, if non-existent.
There is a plus side to this. Even with the severe cuts that have taken place throughout the arts during the financial downturn, interest in the industry continues to grow at an alarming rate! Dance and stage schools are flourishing, and some amazing young talent is being discovered, particularly amongst young people who may never have been given a platform to show what they can do! New Production Companies are on the rise and are always recruiting performers for a continual stream of short films, music videos, commercials, virals, stills and live events, and young directors are always graduating and searching for talent for their future projects. This is the kind of work that will usually bypass Spotlight with breakdowns being passed straight on to alternative recruitment sources.
However, this has led to a major increase in so called online casting companies, many of whom do not support their members and who are only interested in one thing – MONEY, obtained by exploiting the dreams and passions of young and impressionable performers! Everyday a new company seems to materialise, advertising their services on Twitter and Facebook! So how can you discover whether a particular online casting company is worth signing up to?
Here are a few tips: by asking yourself some questions and with just a little research you can usually discover quite quickly whether a company is there to support you or fleece you!
WHO ARE THEY? Who has set up the company and do they have any experience within the industry? Look for a ‘who we are’ or an ‘about us’ page. If the Company Director has experience in and a good knowledge of the industry they will want to inform you of this. If there are no background facts stated regarding the Director, the team or their history within the industry, then more than likely they will have NO previous experience or knowledge, and the person who has set up the company will only be interested in one thing, after thinking they’ve found a gap in an overcrowded market that can be exploited!
WHERE ARE THEY BASED? It might sound crazy but check where the company is registered and run from! I recently came across an online casting company who had numerous spelling mistakes and bad grammar in their text, and they were registered and run from the Bahamas (the heart of the Broadway and West-end Theatre industry!) Not a good sign!
HOW DO THEY SUPPORT YOU? Apart from the obvious service of listing castings, auditions and jobs, how else do they offer support to you, the performer? Do they promote career development? Do they provide other services within the industry? Do they offer help, advice and information? Or do they simply list second rate jobs and promote themselves with some enticing strap line along the lines of ‘The greatest online casting service!’
CAN YOU CONTACT THEM? Look for some contact information. Is there a visible email address and/or telephone number of a point of contact within the company? Do
you feel confident that you can speak to an individual should you have a complaint or require any help? Or is there simply an automated email system where someone will supposedly contact you once you’ve submitted your enquiry?
WHO ELSE HAS SIGNED UP? Check out other profiles and view the calibre of the talent who have already registered! The quality of the performer will tell you a lot
about the kind of website and the standard of work that is likely to be posted! If the site is filled with aspiring wannabees who have little or no experience, the site will probably list reality television and audience participation work with a few modelling and extra work opportunities thrown in for good measure. Not that there is anything wrong with these kind of jobs, but as a professional within the industry this is probably not the kind of work you would want to pay to apply for!
DO YOU HAVE TO BE APPROVED TO BECOME A MEMBER? Does the company list any requirements for membership for example: a professional headshot/Spotlight
membership/professional training or credits etc, or do they accept anyone onto the website? Again, this will tell you how they operate and the kind of performers and work they are interested in promoting
ARE THEY TRANSPARENT? If you have a question regarding their company, the service they provide or their company history you should be able to find the answer by reading through the relevant pages on their website. Look for some FAQ’s! Or at least a point of contact with whom you can communicate to find an answer to your question. The chances are, if something is not visibly stated in black and white on the site, they don’t want you to question it!
With the UK’s ‘Conduct of Employment Agencies and Employment
Business Regulations Act 2010’ many rogue Agencies have been stamped out,
however, an increasing number of online casting companies continue to take
advantage of struggling performers! We at In House Casting hope you find this information useful and that you will always check out a company who promises you opportunities of work before signing up with them!
If you have any concerns regarding any online casting company or agency please contact Spotlight or Equity who will be glad to offer you advice!
Mark Pettitt – Managing Director, In House Casting
